Your Next Chapter in Focus
A structured personal branding experience for women 50+ who are ready to get clear, define what’s next, and show up with confidence
Your next chapter starts
with clarity
At this stage of life, you’re not starting over — you’re building on everything you’ve lived, learned, and led.
This program is designed for women aged 50+ who are building something new and want clarity, direction, and a personal brand that feels aligned and authentic.
This experience is for
women 50+ who are:
Starting or growing a business, consultancy, or creative practice
Stepping into a more visible role as a leader, expert, or founder
Ready to be seen, but want support clarifying how to talk about what they do and how to show up
You don’t need to have everything figured out. You do need a desire to move forward and a willingness to be seen in a new way.
By the end of this process, you’ll know what to say, who it’s for, and how to show up — with photos and messaging that actually feel like you.
This program is for you if you have ever asked yourself or felt:
I don’t know how to talk about what I do
I don’t like myself in photos anymore
I want to start, but I don’t know where to begin
I feel awkward or unsure putting myself out there
I need a plan to give me structure
What’s included
1. Brand Clarity + Strategy
We begin by uncovering where you are now, what’s changing, and what you want this next chapter to look like.
Together, we clarify:
your strengths and experience
your audience
your positioning
your personal brand direction
2. Messaging + Voice
With messaging strategist Beth Knaus, you’ll shape the language that helps you communicate your value clearly and confidently.
This includes:
personal brand messaging
positioning language
talking points / visibility messaging
3. Style + Visual Brand Expression
With expert styling guidance and personal brand photography, we bring your next chapter to life visually.
This includes:
style refinement
wardrobe guidance
personal brand photography
4. Activation + Visibility
Because clarity means nothing without action.
You’ll leave with:
a personalized visibility strategy
a 30-day content activation plan
next steps for showing up consistently
5. Your Personal Brand Playbook
A custom strategic guide that brings your work together in one place—so you leave with clarity, direction, and a framework you can actually use.
Your Team
Your Next Chapter in Focus brings together strategy, story, style, and photography into one clear, guided process.
You’ll work with:
Kim Conant – Personal brand strategy + photography
– Clarity, identity, brand direction, and your personal brand photos.Beth Knaus - Writer: Story and messaging support
– Helps you shape your story into clear, confident brand messaging.Jenny Smith + Nancy Leeser - Stylist: Wardrobe and visual alignment
– Helps you choose clothing that reflects who you are now and brings your personality to life
You’re not alone if this part feels hard
You didn’t grow up sharing your life online.
You didn’t spend years taking photos of yourself or building a personal brand.
So of course, it can feel uncomfortable to:
be in front of the camera
talk about what you do
put yourself out there in a visible way
Even if you’re accomplished. Even if you’re confident in your career.
This isn’t about becoming someone else.
It’s about learning how to show up as who you are now — in a way that feels natural, grounded, and real.
This is why we start with clarity. Because when you know what to say and how to say it, showing up becomes a lot easier.
A Real Client Story
What does this process actually look like?
Nancy came into Your Next Chapter in Focus at a moment of transition.
After years balancing corporate leadership, higher education, and a long-standing passion for fashion and styling, she knew something needed to shift—but wasn’t fully clear on the structure and strategy needed for her next chapter. What she needed wasn’t just new photos.
She needed clarity, structure, messaging, and a strategy for showing up in a way that reflected who she is now.
Read Nancy’s story to see what happened when she made space to rethink what comes next.
“The Your Next Chapter in Focus program gave me clarity and confidence.”
— Nancy Leeser
Details + Price
This is a complete, done-with-you process — not just a photoshoot or a strategy session.
Founding cohort investment: $2,500
Timeline: This is a six-week program.
Location: Virtual and in-person (Boston area)
As part of this first founding cohort, participants receive the full guided experience at an introductory rate in exchange for feedback.
FAQs
Women 50+ navigating reinvention, business building, or visibility.
Who is this for?
1
No. Many enter exploring identity or a personal chapter.
Do I need a business?
2
How long does it take?
3
4-6 weeks.
Can I add a website?
4
Yes — anytime (inquire about pricing)
What makes this founding cohort special?
5
Limited people, more access, opportunity to help shape the program.
When do we start?
6
Once you register for the program, we will arrange your start date.
