Your Next Chapter in Focus
A boutique beta experience for women 50+ building the foundation of their personal brand
Welcome
Your Next Chapter, In Focus is a boutique personal brand foundation experience for women over 50 navigating a professional or personal transition.
Through a fully integrated process that brings together brand strategy, messaging, styling, photography, and visibility, the program helps women translate who they are now into a clear, confident, and cohesive personal brand.
Unlike fragmented approaches that require managing multiple vendors, everything is developed together by a trusted team with one throughline, creating clarity, confidence, and momentum during a pivotal life chapter.
Your next chapter deserves clarity, confidence, and support
At this stage of life, you’re not starting over — you’re building on everything you’ve lived, learned, and led.
This beta program is designed for women aged 50+ who feel the pull toward something new but want clarity, direction, and a personal brand that feels aligned and authentic.
This experience is for women 50+ who are:
Starting or growing a business, consultancy, or creative practice
Stepping into a more visible role as a leader, expert, or founder
Ready to be seen, but want support clarifying how to talk about what they do and how to show up
You don’t have to have everything figured out. You do need a genuine desire to move forward and a willingness to be seen in a new way.
This program is for you if you have ever asked yourself or felt:
I don’t know how to talk about what I do
I’m not tech-savvy with websites and social media
I don’t like myself in photos anymore
I want to start, but I don’t know where to begin
I want a brand, but I’m overwhelmed with the process
What’s included in the beta
In-person workshop (2–3 hours)
1
Brand Foundation work
Refine your why and next-chapter intention and,
Define your core brand themes and direction.
Messaging session with the writer
2
You’ll have a focused session with the writer to:
Define your brand voice and tone & Core Message
Create a simple Unique Value Proposition (how your approach stands out)
Shape a flexible “elevator pitch” you can adapt for different situations
Identify your style & choose outfits that feel like you and support your brand themes & prep for photoshoot.
3
Stylist session (virtual)
Bring your brand to life visually! You’ll receive a set of edited images you can use on your website, LinkedIn, and other platforms.
4
Personal brand photoshoot
One-month follow-up session
5
Support integration and next steps
To ensure you know what to do once you have your brand ready to launch. Because if you don’t have a strategy and visibility plan, you have nothing!
6
Bonus: Content Strategy
Your Team
Your Next Chapter in Focus brings together strategy, story, style, and photography in one collaborative process.
You’ll work with:
Kim Conant – Personal brand strategy + photography
– Clarity, identity, brand direction, and your personal brand photos.Beth Knaus - Writer: Story and messaging support
– Helps you shape your story into clear, confident brand messaging.Jenny Smith + Nancy Leeser - Stylist: Wardrobe and visual alignment
– Helps you choose clothing that reflects who you are now and brings your personality to life
Beta details + price
A one-time beta price of $1,995 (regularly $4,850 - nearly 60% off the full program value!)
Spots: 3 total (2 already filled)
Timeline: We’ll begin in early 2026; exact dates are scheduled individually
Location: Virtual and in-person (Boston area)
Because this is a beta, you’ll receive more direct access and input than future clients, and I’ll ask for honest feedback and, if you’re comfortable, a testimonial or case study.
FAQs
Women 50+ navigating reinvention, business building, or visibility.
1
Who is this for?
No. Many enter exploring identity or a personal chapter.
2
Do I need a business?
How long does it take?
3
4-6 weeks.
Can i add a website?
4
Yes — anytime (inquire about pricing)
What makes the beta different?
5
59% off in exchange for feedback and case study.
January 2026; once you register for the program, we will arrange your start date.
