Your Next Chapter in Focus
A boutique beta experience for women 50+ building the foundation of their personal brand
Your next chapter deserves clarity, confidence, and support
At this stage of life, you’re not starting over — you’re building on everything you’ve lived, learned, and led.
This beta program was created for women 50+ who feel the pull toward something new but want clarity, direction, and a personal brand that feels aligned and true.
This experience brings together strategy, story, style, and photography to help you step forward with confidence and visibility.
This experience is for women 50+ who are:
Starting or growing a business, consultancy, or creative practice
Relaunching their work in a more aligned way
Stepping into a more visible role as a leader, expert, or founder
Ready to be seen, but want support clarifying how to talk about what they do and how to show up
You don’t have to have everything figured out. You do need a genuine desire to move forward and a willingness to be seen in a new way.
What we do together
Your Next Chapter in Focus brings together strategy, story, style, and photography in one collaborative process.
You’ll work with:
Kim Conant – Personal brand strategy + photography
– Clarity, identity, brand direction, and your personal brand photos.Beth Knaus - Writer: Story and messaging support
– Helps you shape your story into clear, confident brand messaging.Jenny Smith + Nancy Leeser - Stylist: Wardrobe and visual alignment
– Helps you choose clothing that reflects who you are now and brings your personal to life
Kim Conant
nancy leeser
beth knaus
Jenny Smith
What’s included in the beta
1. Pre-work: Your Next Chapter in Focus workbook
You’ll complete a guided workbook that helps you clarify your why, your story, your values, your themes for this next chapter, and the people you want to reach. This gives us a deep starting point for your in-person work.
2. In-person workshop (2–3 hours)
We review your workbook together and:
Refine your why and next-chapter intention
Identify the most important themes in your story
Clarify what you want this chapter to support (business, creative work, community, etc.)
define your core brand themes and direction
Outline your visual identity and energy
Map what you need from your writer, stylist, and photoshoot
3. Messaging session with the writer
You’ll have a focused session with the writer to:
Define your brand voice and tone & Core Message
Create a simple Unique Value Proposition (how your approach stands out)
Shape a flexible “elevator pitch” you can adapt for different situations
4. Stylist session (virtual)
You’ll meet with the stylist for a dedicated wardrobe/visual identity session. Together, you will:
Identify your style & choose outfits that feel like you and support your brand themes
Plan looks for your photoshoot so you arrive prepared and confident
5. Personal brand photoshoot
Your story, brand themes, and wardrobe direction fully inform your photoshoot. You’ll receive a set of edited images you can use on your website, LinkedIn, and other platforms.
6. Brand Playbook + review session
After the sessions and shoot, Kim will pull everything together into a simple Brand Playbook that summarizes:
Your next-chapter focus
Core themes
Key messaging ideas
Visual direction and image selects
Marketing & content strategy plan
7. One-month follow-up session to support integration and next steps
Beta details + price
A one-time beta price of $1,995 (regularly $4,850)(nearly 60% off the full program value)
Spots: 3 total (1 already filled)
Timeline: We’ll begin in early 2026; exact dates are scheduled individually
Location: Virtual and in-person (Boston area)
Because this is a beta, you’ll receive more direct access and input than future clients, and I’ll ask for honest feedback and, if you’re comfortable, a testimonial or case study.
FAQs
Women 50+ navigating reinvention, business building, or visibility.
1
Who is this for?
No. Many enter exploring identity or a personal chapter.
2
Do I need a business?
How long does it take?
3
4-6 weeks.
Can i add a website?
4
Yes — anytime (inquire about pricing)
What makes the beta different?
5
59% off in exchange for feedback and case study.
January 2026; once you register for the program, we will arrange your start date.
