Insideout Branding

Visibility Made Easy

Developing your personal brand is an
inside job.

Smiling woman with short blonde hair wearing sunglasses, a black top, a dark textured blazer, and a necklace, standing against a wooden background.

We know firsthand how building your personal brand can feel overwhelming and intimidating, especially if you’re not sure what it is or where to start.

As women 50 and older, we know we are amazing and competent. But we didn’t grow up with technology and social media, and sharing ourselves online can feel like being under a magnifying glass.

Inside Out Branding is bringing you off the sidelines and out of the shadows by showing you how building your brand can be easy and fun and help attract your dream clients.

So, what exactly is Personal Branding?

  • Personal branding is the art of differentiating yourself.

  • It’s intentionally shaping how you want the world to perceive you.

  • It strategically defines your unique value, helping you connect with your target audience.

  • You communicate your personal brand through your core messaging.

Confident professional woman over fifty with blonde hair, wearing a white suit coat and white jeans posing with arms crossed.
Professional pharmaceutical representative posing for headshot wearing black turtleneck and grey pants.
A woman with brown hair, glasses, and a white blazer leaning on a white desk with an open black MacBook laptop in front of her, and a large green indoor plant behind her in a bright, minimal office space.
Woman over fifty leaning against the wall in her dining room smiling and wearing a leather coat and jeans.

It Starts with Strategy

Our program is designed to teach you how to build your personal brand and communicate your core message to your target audience using a brand strategy framework. We will guide you through the process so you can:

  1. Know yourself - who you are and how your stories shape you.

  2. Know your audience and how to help them. Craft authentic personal stories that are appealing, relatable, and connected to your core message. 

  3. Realize your true meaning and value by being more transparent and passionate, increasing engagement with your dream clients. 

Having a plan and a framework with purpose fortifies your confidence.

An older woman with short gray hair, wearing a black blouse and skirt, is smiling and raising her arms in victory in a bright, modern kitchen.
A woman sitting on a leather armchair with a neutral-colored sweater and white shirt, surrounded by text about branding steps overlaid on her photo.

Personal Branding Simplified

Brand strategy is about making your brand meaningful to your audience. Our three-step process will help you identify what makes you unique and how to express this to your target audience.

You will go from confused and overwhelmed to organized and confident with a clear brand roadmap with your visuals and messaging ready.

Let’s launch your brand!

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About Us

Portrait of a smiling woman with blonde hair in a black turtleneck, holding a brown jacket, in a modern white-and-black interior.

Kim Conant

Kim is a photographer and personal brand builder.

She uses her 20+ years of experience in personal branding, marketing, and sales to help women build their personal brands, highlighting their expertise and empowering them to be confident as the face of their brand.

A woman with blonde hair wearing dark sunglasses, a black blouse, and leopard-print shoes is sitting outside at a restaurant with her legs crossed and smiling at the camera.

Beth Knaus

Beth Knaus is an award-winning copywriter, content messaging consultant, and CEO of That’s A Spade Copywriting Services. As a copywriter for confident entrepreneurs she’s passionate about writing dynamic content that honors her client’s originality and nails their unique voice to the page so they can step out from the masses and into the spotlight, and attract the perfect clients for them.

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Depth and Authenticity

Women are redefining what it means to be over 50, and it’s pretty damn powerful. We live longer, healthier lives and control more than 64% of global spending. We are returning to school and starting new businesses.

Now more than ever, we need strong personal brands that translate our wisdom, experience, and knowledge to represent our power.

Insideout Branding uses your unique experiences and stories to establish your personal brand's depth and authenticity through visual and written storytelling, the #1 skill for branding success.

Have Questions?

Contact Us