What is a Personal Brand?
Your Personal Brand is how you present yourself as an expert and trustworthy authority. By taking control of your personal brand and shaping it intentionally, you can make a positive impression in person and online, inspiring others to help you achieve your professional goals.
You communicate your personal brand through written, verbal, and visual messaging. This conveys who you are, what you do, and your values.
The Benefits of Personal Branding:
Visibility: Being known and remembered in your field can lead to job opportunities, collaborations, and partnerships that wouldn't otherwise be available.
Credibility: A consistent personal brand can position you as an expert in your niche, opening doors to speaking engagements, interviews, and thought leadership opportunities.
Connection: In a digital age, authenticity matters. A genuine personal brand can foster deeper connections with peers, customers, and industry leaders.
Legacy: Your personal brand is also your legacy. It's the footprint you leave in the digital sand, shaping how current and future generations perceive you.
Opportunity: A robust personal brand often leads to opportunities beyond one's immediate industry or profession, including consulting gigs, book deals, and more.
How to Build Your Personal Brand: I have provided seven steps to help you create a strong foundation, giving you a framework for authenticity and consistency.
KNOW YOUR PURPOSE.
Why do you do what you do? Knowing your why and being passionate about it is what makes you unique.KNOW YOUR VOICE.
Are you serious, educational, or more light-hearted? What is your unique way of expressing yourself and communicating with potential clients?KNOW YOUR IDEAL CLIENT.
Who are they? Where do they live? How old are they? What keeps them up at night? Knowing this helps you create the content to appeal to and attract them.KNOW YOUR IDEAL CLIENT’S PROBLEM AND HOW TO SOLVE IT.
Identifying their problem and how you can solve it helps you appealingly communicate your service. You understand them and can guide them to the answer that will improve their lives.CREATE A VISUAL IDENTITY.
Communicate your brand and your message with images that evoke feelings. Think about how you want your clients to feel when they see your images. Create images that incorporate your brand colors, show your services, and peek into your personal life to show more who you are.SHARE MORE OF YOUR STORY.
Clients who see more of you also want to learn more about you. Share your story so potential clients can relate to you more easily. This helps to create a connection.STAY CONSISTENT.
Be consistent with how you show up online - visually, vocally, and how often you post. Your clients get to know you, trust you, and want to work with you when you are consistent.
If you need help creating your personal brand reach out and schedule a consultation.
