THE BOLD BRAND FOUNDATIONS WORKSHOP
An introductory branding experience for women 40+ starting something new
You’re ready for your next chapter—you just need some guidance for clear direction and support to bring your vision to life.
Whether you’re pivoting careers, launching a consultancy or coaching business, or finally saying yes to a passion you’ve put off for years, this workshop is your starting point.
This 2.5-hour in-person experience is designed to help you lay the foundation of your personal brand by uncovering your “why,” clarifying who you serve, and beginning to define what makes you different.
What we will cover
A new approach to personal branding for women over 40
The power of your "why" and how it drives your brand
A simple framework to clarify your message and audience
A guided Pinterest exercise to begin exploring your visual identity
What you’ll walk away with:
A deeper understanding of your personal brand purpose
Your first draft of a brand foundation
A visual moodboard (brand tone, style, colors)
Clarity on your next steps to develop your full brand
You’ll leave feeling grounded, inspired, and ready to take the next step in building a brand that reflects who you are now.
Who is this for?
Women 40+ preparing to launch a business, consultancy, or step into something new
You’re in the early stages and want clarity before you invest in full brand development
You want to feel more confident, aligned, and intentional about how you show up
You’re not starting over. You’re starting from experience. Now it’s time to bring that into your brand.
Why this matters?
Most women we work with don’t need permission to be seen. They need a framework, language, and visual direction that feels like them. This workshop helps you stop overthinking and start building, with the tools and support to take that first bold step.
The Workshop Details
Led by Kim Conant – Personal Branding Photographer and Strategist with 20+ years of experience in marketing and sales.
Kim combines deep expertise in brand strategy, visual storytelling, and personal reinvention to help women over 40 turn their lived experience into leadership, visibility, and business growth.
Julia Djeke - a Boston-based writer, teacher, and content strategist with a marketing agency background. She’s worked with startups, universities, and Fortune 500 companies who all want the same thing: to stand out in a saturated market.
Julia helps them achieve this through artful storytelling, unique angles, and a tenacious focus on the brand.
Location: Boston or Greater Boston (Malden)
Length: 2.5 hours
Date: Tuesday, August 12th at 10 am
Price: $199
Seats: Limited to 5 Women
Ready to take the first step toward a brand that reflects your next chapter?